G4TV to return?! How, Why and who cares?

ME! I do right here. Super excited. I know everybody is going to be talking about this. I don’t think I can wait for the next episode of the Dark Web Podcast to upload next week to get my thoughts out there on this.

First let me say I am super stoked and I almost don’t even care what it ends up looking like when it returns. I say almost because, well it could be a mess.

G4TV, known once upon a time as TechTV and G4TechTV was a TV network for nerds. With the rise of the internet streaming nerds fled the network in favor of stuff like the (defunct/rebranded The Know turned Inside Gaming, IGN and YouTube for news) but I never lost hope the idea could be revived. In fact what initially drew me to Rooster Teeth in the first place, along with ThatGuyWithTheGlasses.com were how much they kinda sorta reminded me of the once  great but never forgotten G4.

I am sorry my thoughts are all over the place. I am torn. I really want Attack of the Show and X-Play to make a proper return I really do, but what I want and what could happen might not be the same. I know as an adult who frequently revisits old flames and is constantly bombarded by reboots that it won’t be the same as the first time around. So what! I want more Adam Sessler and Morgan Webb damn it!

The saddest part of the G4 story always had been the fact it was supplanted by YouTube when it was tailor made to be be a YouTube show. Now there is some speculation if it returns it would be either a YouTube network/series ala Rooster Teeth and ChannelAwesome (ya know to fill the void left behind with Machinema and GameTrailers also now defunct) but there are also those who see it as possibly becoming a draw for Twitch. Sadly this is where I think the majority of gamers might lean and that makes me split. See if they bring back those old shows in a format similar to before but modified slightly to fit on a web series I’d be all in. Sign me up. I’ll even buy merch and sign up for the inevitable Patreon.

However, G4 has a ghost in its past. You see the network failed because it was gobbled up by content giant Comcast, which owns NBCUniversal (and recently launched the less than stellar Peacock (cr)app). This gives me cause for concern. Revitalized as a YouTube channel with shows I can follow easily I am in. Rebranded as a content tied to Peacock I am hesitant but willing to hear you out. However bring it back as just a cable TV station locked to paid cable subscribers and I am forever blocked from gaining access to its content. This was what killed the brand in the first place. It failed to adapt. It had a YouTube presence but it was before content creators knew how to make money off YouTube and before network TV figured out how to utilize it properly, thus it was there but it wasn’t there in a meaningful (read profitable) way. In other words, it will take more than bringing the shows back and getting them in front of an audience. It has to be the right audience, right platform and it has to be engaging and entertaining.

Yes I can see a revised Attack of the Show being viewed fondly on YouTube or even Twitch but quickly dying out as the audience split and ad share won’t be enough to justify a full TV production. On the flip side a full scale cable TV treatment but on Peacock might be the draw that app needs to lure a few suckers like me to stick around. It is already streaming Code Monkeys after all, a show which originally made it’s debut on, you guessed it, G4.

I will have more to say on this subject but my lunch break is over I have to return to work, punch the clock and get my paycheck in so I can keep eating. Be sure to wait anxiously for the next episode of The Dark Web Podcast to get my full thoughts on what this could mean, how it might work and what it would look like to get me on board or lose me forever. Stay Cool.